Warner kept Dark Knight off filesharing networks for 38 hours
More filesharing news related to the Dark Knight today. Warner Bros somehow managed to keep the Dark Knight off filesharing networks for 38 hours after the movie’s release. Though that may not seem like a huge amount of time, Warner Bros says it was enough to protect ticket sales on the first week of the movie’s launch.
With the movie doing so well over its opening weekend, you have to think there’s some truth to this. By delaying the movie being leaked onto filesharing networks, Warner Bros stopped bootleggers from logging on to make dodgy copies of the movie to sell around the world.
Those 38 hours were the result of a six-month anti-piracy plan with the sole aim of keeping the movie off of filesharing networks. This plan included keeping the reel from movie theaters until the last minute. The Dark Knight looks set to break the $300 million mark soon.
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Posted on 27 July 2008 by Iownmymusic in Filesharing