Monavie juice is a brand name — owned by Monarch Health Sciences — that covers a number of products based around acai juice. Acai is reportedly the worlds best known super food and it is becoming increasingly popular as a dietary aid. The fruit is exotic and can usually only be obtained outside Brazil as a pulp or a juice. Monavie attempted to corner the acai juice market some time ago. Unfortunately for its owners the marketing campaign just started off on the wrong foot, and Monavie has been the subject of much criticism throughout its short lifespan.
Firstly, critics question why Monavie is so expensive compared to its rivals — acai juice from the Amazon Thunder brand comes in at under half the price of Monavie. Secondly nutritionists point out that Monavie actually contains very little acai, making a mockery of the term acai juice.
Perhaps the most disturbing practice from Monarch Health Sciences is to market Monavie juice as some kind of fantastic panacea. We’re all aware that acai juice is potent stuff and that it will do us a lot of good, but Monavie just took the claims of greatness that little bit too far. Misleading customers is never welcomed, and Monavie was no exception.