Unlimited Music Downloads
Nokia’s new ‘Comes With Music’ campaign was launched by the mobile phone giant in 2007. What this meant was music downloads from Universal. Now Nokia has mixed up the deal a little and the unlimited music downloads deal includes Sony BMG’s wares, too. This is another step forwards by Nokia and a welcome breath of fresh air as one of the big boys comes closer to realizing everyone’s dream of music downloads all the time.
The beauty of Nokia’s deal is that the unlimited music downloads are genuinely free and have no DRM to render the music unplayable if you ever deign to cancel your contract with them. The music is yours to keep. This has got to give Nokia an edge on Apple’s iPhone – users of which are still very much paying for downloads – and a welcome boost; Nokia may have some catching up to do but this move represents steps in the right direction.