Apple cancels UK iTunes price cut

A while ago, we heard that Apple had planned to cut the cost of legal music downloads through its iTunes store. Well, so much for that, as Apple has cancelled those plans already.

Music downloads bought by UK music fans were set to have their prices slashed to even up the playing fields with what people pay for iTunes music around Europe. The British public was understandably very excited by this news. However, Apple has now come out and said that the music downloads will stay at 79p per file.

Steve Jobs was very vocal about how important it was to level out the cost of legal music downloads across Europe. The trouble is that the value of the euro is rising against the trusty British pound and so there isn’t all that much difference in the cost of a tune from an iTunes Euro store and the UK store anymore.

It’s no longer necessary to cut the cost of the UK’s legal music downloads. It’s a shame for UK music fans, but based on the reasons why the change was to occur in the first place, it’s understandable that the plans have been scrapped.

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Posted on 15 July 2008 by Iownmymusic in Music downloads, News

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