Proving that the brand is about more than just coffee, Starbucks has become one of the first stores in US in which customers can download the music they are listening to straight to iTunes.
Starbucks is known for encouraging people to take their laptops to coffee shops to make use of wireless Internet connections while sipping on cappuccinos, but now, patrons will be able to identify the music they are listening to in the store and download it on MP3 straight to their computers.
Users with an Apple iPhone or iTunes running on their computers will be able to see the last 10 songs played and download them for 99 cents. With music downloads proving so popular this year, Starbucks is one of the first brands to recognize that music fans want a real music experience, said Ken Lombard, Starbucks Entertainment president.
Starbucks looks set to become a powerful player in the music-download market with its large base of walk-in customers. The move has been implemented in 350 Bay Areas stores, with more to follow around the US.