Proving that the brand is about more than just burgers and fries, Wendy’s has decided to get involved with the music download craze by offering 100 million free downloads to customers.
Until the end of this year, every time a customer buys a medium or large combo meal, they will receive a free music download from Rhapsody. This latest, bold move to tempt Americans to eat fast food is set to go down a storm.
Customers will also be able to enter the Combo Up To Download contest, where they will have the chance to win either a bundle of 50 music downloads or one of 100 SanDisk Sansa e280R Rhapsody players.
The music downloads can be redeemed by customers at Wendys.com for a song of their choice. With 100 million combo meals set to fly off the grills, music fans in the US are likely to gain a bit of wait this coming holiday season.
Kudos to Wendy’s for seeing the potential in catering to currents trends with music downloads. Could filesharing become fast-food sharing?